The insight for creating H2H as a separate product was related to our Statistics Centre's and its most visited page - H2H. This kind of statistics/data is very interesting for punters when placing a bet. Our new H2H product is structured to show the most relevant h2h stats perfectly packed in a widget structure in order to be placed and opened directly on the Listing/Home or Match Page, so punter doesn't need to leave the page when placing a bet. Currently, a lot of bookies are linking Statistics Centre's H2H page to their page to show this specific data and when punter click on the link/icon, it opens in the different window, so punter basically leaves the page where odds are listed.

With H2H product, punter doesn't need to leave the page when searching for more h2h stats, he can find and consume the most relevant betting related h2h stats on the very page right next to the  bookmaker's odds. 

In that way, a bite sized info is constantly within reach. Further and in detail betting information can be provided through the link option to Statistic Centre, where H2H product can serve as an entry point.

New H2H is suitable for both, pre-match and in-play. During the live match, beside updated Scoreboard and win Probability stats, Form stats is showing different data in order to be more suitable for live betting.

• Compact widget structure enables a great flexibility for website placement

• Shows detailed H2H stats placed and opened directly on the match page

• Suitable for both, pre-match and in-play, by showing updated and additional stats during live

• Possibility of linking to Statistics Centre for in depth sports analysis

• Simple Plug & Play integration with flexible styling and integration possibilities

• Fully responsive, with separate mobile specific layout (providing more space for odds on mobile devices)

Preferably, H2H should be placed on the Home/Listing page - where all sports/games are listed with approx. 3 most popular markets. In that case H2H button should be placed next to the odds.

Some clients may prefer to place it on the Match page as well, both pre- match and live. In that case we suggest to place it within the scoreboard box, since for the Match page, both pre-match and live, the most suitable product next to the odds would be Bet Assist. 

A simple to use and easy plug and play integration, where we provide a code, created with modern web technologies including HTML, CSS, and JavaScript, to be embedded anywhere within the bookmakers’ page.