This section describes some of the main benefits of using the unified odds feed over the legacy live odds and life cycle of odds products.
Table of contents
Additional topics
Modern technology
Unified feed uses AMQP for providing clients with lightweight messages through and a restful API for requesting additional information.
Lightweight messages
Unified Feed provides a different message logic than our legacy feeds, providing easier to read and manage messages for our clients. This applies to how odds, markets, probabilities and more are represented in the feed. The same information is provided with improved performance, easier to understand logic and less configurations to worry about.
Multiple producers, one feed
Unified feed combines all our odds producers into a single feed, a single point of entry for all information about both pre-match odds and live odds. Unified Feed also includes, but is not limited to our virtual sport products, BetPal, Numbers Betting, etc.
New configuration and monitoring interface
All the configuration and monitoring for Unified Feed is done within our newly introduced Betradar CTRL interface. We can also provide you with training for the new interface.
XML configurations as standard
Unified feed provides most of the legacy Live Odds configurations as standard, and additional information outside the feed can be accessed from the API when needed instead.
Redesigned markets set
Unified feed introduces a new set of markets which includes rapid markets, player markets, outright markets. Markets are shared across all producers. Mappings towards legacy feeds market IDs are available via API.
Legacy feeds vs. Unified Odds Feed quick comparison
The below table highlights some important differences between our legacy products and the unified odds feed:
Topic | Life Cycle of Odds | Live Odds | Unified Odds Feed |
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Credentials | Client key and password | Depends on the method of delivery | Token |
Methods of delivery | Socket connection | FTP / HTTP push / pull | AMQP + restful API |
Available products | Pre-match | Live betting | Pre-match Live betting BetPal Virtuals (Gaming) Numbers Betting ... |
SDK | Java / .NET Bookmaker SDK | Java / .NET Unified Feed SDK |
Configuration and monitoring interface | In.betradar.com | Betradar CTRL (ctrl.betradar.com) |
Sport events | Match, outright, 3-ball | Match | Match, Stage, Season, Simple tournament, Draw, Lottery |
Pre-match to live transition | No transition (only pre-match) | No transition (only live) | Seamless transition |
Betting markets | Own list of markets (own ids) | Own list of markets (own ids) | Newly introduced markets set with new ids (mappings towards LCoO and LO available) |
Market Statuses | No statuses | Active / inactive | Active Suspended Deactivated Settled Handed over Cancelled |
Market settlement | Only post-match | Only in-play | In-play Post-match |
Market lines | SpecialBetValue | SpecialOddsValue | Specifiers |
Outright markets | Special events | N/A | Special markets belonging to seasons or simple tournaments |
Message Types | N/A | Alive Odds change Bet stop Bet start Bet settlement Rollback bet settlement Bet cancel Rollback bet cancel
| Alive Snapshot complete Fixture change Odds change Bet stop Bet settlement Rollback bet settlement Bet cancel Rollback bet cancel |
Replay server | N/A | Available | Available |
Recovery | Initiated from in.betradar.com manually | Current requests | Initiated via UF API |
CTRL interface
Betradar Ctrl is a new bookmaker system designed to meet the increasing challenges of bookmakers to be faster and more effective in their operations. The system that has been developed in close coordination with our customers provides a full suite of the most wanted features, and zero that are non-essential. In fact, two critical factors shaped its entire development: speed and control. Combined with our equally new Unified Odds Feed, Betradar Ctrl is the fastest system in the market when it comes to odds delivery, comparison, change and processing.